Research Paper

As I thought of what I am studying (business), I wanted to choose a topic that would have some kind of relevance. As I thought of subjects I found articles on the great influence of media advertising on the moral standards that a society holds. I found that advertising tends to be most influential on younger generations that changes future generations after them. Advertising is meant to motivate people to do what advertisers want, whether that be something very good, something very bad, or something that is neither. Advertisements for alcohol consumption is what I have decided to research, the influence and the cost at which that has come on society. I have so many studies, that have strong results to show that advertising and other medias that show alcohol as positive, and drinkers as responsible popular adults, leads our society to a wrongful view of alcohol consumption amongst us.
I am very excited to see what influence advertisements play in society's moral view, and see if that can also be used for good to change the way it influences us.